LeadX Glossary
Making LeadX Simple: Your go-to glossary for understanding our personalized approach to customer engagement.
More Essential Terms
Expand your CRM knowledge with additional key concepts
CRM (Customer Relationship Management)
A system that helps businesses manage customer data, interactions, and relationships to improve customer satisfaction and drive sales growth.
Lead Scoring
A method of ranking leads based on their likelihood to convert, helping sales teams prioritize efforts on high-quality prospects.
Conversion Rate
The percentage of visitors or prospects that complete a desired action, such as making a purchase or signing up for a service.
Touch Point
Any interaction between a customer and your brand, including emails, calls, messages, and social media communications.
CAC (Customer Acquisition Cost)
The total cost of acquiring a new customer, including marketing and sales expenses divided by the number of customers acquired.
Sales Funnel
A visual representation of the sales process showing how prospects move from awareness to consideration to purchasing decisions.
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Learn moreA lead's first day in LeadX
- An enquiry arrivesFrom an ad, a form, an import or an integration.
- It becomes a leadDeduplicated, scored and assigned to the right person.
- A reply goes outOn WhatsApp, Email or SMS, automatically.
- The team follows upWith the full history on one timeline.
- The result is measuredBy source, campaign and rep.
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